2020 - 2023, Braga

As a Senior Digital Product Designer, I had the privilege of working extensively on the core products that form the CSG Portfolio, including Sales, Customer Retention, Billing, and Customer Self-Serve.

2014 - 2020, Braga, Portugal & Dallas, USA

Focusing on user-centered design principles and emerging technologies, I create visually engaging and effective digital products that help businesses achieve their goals. Whether designing mobile apps, websites or software, I combine my design, user research skills to deliver products that are intuitive, easy to use and engaging.

2018 — 2019, Bonn, Germany

At the heart of this project was the objective to provide consistent experience enhancements across multiple countries, utilizing a single design solution. Our aim was to achieve a high degree of reusability, enabling efficient deployment and implementation across different regions.

By developing a unified design solution, we ensured that the experience enhancements we created could be seamlessly replicated and deployed across multiple countries. This approach significantly reduced the need for extensive customization or rework, saving time and resources.

Throughout the project, we carefully considered the cultural and regional variations, as well as the specific requirements of each country. By striking a balance between localization and standardization, we were able to create a design solution that could be easily adapted and tailored to the unique needs of each target market.

Sep 2016 - Jun 2017, Gurgaon, India

As a member of the team, I played a crucial role in the restructuring, design, and development of Airtel's B2B Learn and Self-Care Experience.

Our overarching vision was to create an end-to-end automated experience that would significantly save customers' time and effort. Prior to our intervention, the processes in place were manual and relied heavily on spreadsheets shared via email. Our objective was to streamline and automate these processes by categorizing the information and unifying it to present personalized results.

In collaboration with account managers, creative leads, and other team members, I played an integral part in delivering a high-quality design system that pushed the boundaries of experience design innovation. This design system provided a solid foundation for consistent and efficient user experiences across Airtel's B2B Learn and Self-Care platforms.

Jul 2015 - Aug 2016, Gurgaon, India

As a member of the team, I had the opportunity to contribute to the structuring and definition of the B2C Self Care experience. Working closely with the client on-site, we collaborated to architect and strategize the customer journey.

Our primary focus was to ensure a seamless experience for all Airtel customers, with a strong emphasis on performance. We aimed to enhance brand perception by designing a consistent and transparent experience through standardization, fostering customer trust and loyalty. By simplifying and creating end-to-end flows, we empowered users while also optimizing the cost and time associated with the operation.

Jan 2015 - Jun 2015, Gurgaon, India

As a team member, I played a pivotal role in designing and developing the promotional website for the launch of the 4G service in India. Our objective was to showcase the incredible speed of 4G and provide clarity on product variations such as wireless handsets, dongles, and wireless internet for fixed locations. The ultimate goal was to drive the conversion of existing 3G customers to 4G.

The impact of our efforts was remarkable. Within the first 10 minutes of its launch, the website successfully supported a staggering one million visitors. This exceptional response demonstrated the effectiveness of our design and the strong demand for the 4G service.

2014 - 2015, Dallas, USA

As a member of the team, I played a key role in restructuring, designing, and developing a comprehensive digital B2B customer experience.

The result of this initiative was a transformative shift in the shopping experience, creating a cohesive service that integrated essential functions, tools, and dashboards. Additionally, we re-architected support content capabilities, enhanced tooling, and improved product relevance. As a result, we established a Patterns Library and developed a comprehensive design system that encompasses all the necessary UI and components for website design, iteration, and development.

Overall, our efforts led to a unified and streamlined customer experience, empowering users with intuitive tools and ensuring a seamless journey from exploration to purchase.